Mophie
Charging Phone Cases
6. What is the price or price range for your product innovation?
How does its price/price range compare to the price/price range of its competition? Explain why the pricing is similar or why the pricing is different.
Mophie cases have a range of cases, each with a different charging ability. The cases range from $79.99 (US Dollar) to $129.99 (US Dollar). Although Mophie cases are slightly more expensive compared to their competitors, they offer a lot more, with battery capacity and design features. Such as being slim, protective and lightweight with a large range of colour. All Mophie cases ship worldwide and come with one year warranty. and now more than ever, compatable for a large range of devices. These features just add to this already amazing innovation.
Mophie Cases can be brought and shipped to over a 100 countries. The cases can be bought in various stories such as Apple (In store & Online), Dick Smith, Harvey Norman and many other electronic stores. Not only can you buy Mophie case in store, you can buy the cases online. Such as Mophie.com, Apple.com and most online elecronic stores. The great thing about using online as a market place is that Mophie can reach a larger audience, than if they were just to sell in stores. By selling online it targets their target market who is more likely to purchase the case online than in shop. Mophie also has advertisements and accounts on many social networking site such as Instagram, Facebook and Twitter (linked below) which targets their target market. As the popularity grows so do the places of purchase