The innovation I have chosen is Mophie Charging Phone cases. I think my innovation product is a twinkle because it is a new idea which has not previously been done.  I believe it is a twinkle because the Mophie case changes the behaviour of consumers. You no longer have to wait at home to charge your smartphone, as it can charge on your daily commute or during class. By having this portable charger, consumers no longer have to worry or think about finding a power port on the go. Another reason why the Mophie cases is a twinkle is how Mophie cases is entering a new market of smart phone case that come with physical features (e.g. Charging Cases). Before 2007 when Mophie first released their first Case, there was no market for chargeable phone cases. Mophie on its own has created a brand new unexplored territory of phone case with physical features. Because this market had never been explored before, Mophie took a big risk by releasing their line of cases. Yet it payed off as they are now a multi-million dollar company. In conclusion I believe that Mophie Charging Phone cases are a twinkle innovation as it causes consumers to behave differently, Mophie took a large risk and entered a new unexplored market and it payed off.