8. Think of at least TWO other innovations your brand could launch.

For each new innovation you think of, describe a possible ‘consumer insight’ behind the new idea.

IDEA ONE

My first idea is a mophie case with decal/patterns on the back. I think this would make the phone case look a lot more stylish and personlised as there would be a range of diffrent patterns. I think if Mophie cases did a consumer focous group they would find that this would be a very popular idea. As people like choice. I think this would increase sales as from talking to potencial consumer the only thing that put them of from purcasing a mophie case was the plainess.

IDEA TWO

My second idea is a mophie charging pad. With the new Mophie charging pad you no longer have to worry about plugging you phone into the charger. Now just place your phone on you Mophie charging pad and let it charge. The superslim charging pad reduces all cables down to one. This pad is slim and styly. I think if Mophie relased these charging pads they would be in very high demand as they fit a need and want felt by a large percent of the population. They also come any variors colours to suit every surface,